4 of The Best Sales Training Tips to Dynamite Your Sales Volume
The best sales training tips are the simplest. Sales teams spend a lot of time trying to understand the psyche of consumers, discover ways to predict economic trends and a million other aspects of business that can determine success. However, it pays to remember that some things are just basic, common sense and as easy as pie.
Keep An Eye On Your Best Customers
Wouldn’t it be great if all of your customers were just like them? They’re easy to please, loyal and ready to tell a friend about your excellent service. Maybe you can develop more customers just like them!
Think about what makes them so great. What are the traits they have in common? Direct your marketing campaign to people who are just like them. You’ll get new consumers and higher profits for your efforts.
Hurry It Up!
What’s the hurry? Today, customers are busily running from work to daycare to home to an event back home. They’re rushing through life but trying to save a buck as they go. How much do you think they would appreciate the ability to do both with you?
Revamp your advertising strategy to stress the time and money they’ll save while enjoying all of the wonderful benefits your product or service has to offer. Offer a few specials where they can save even more money. Of course, these deals must have a deadline. Deliver immediately! Watch your sales skyrocket as you save them time and money.
Make it Easy to Buy
In today’s fast paced society, convenience is the key to attracting buyers. What will be the fastest and easiest for them? Credit card, phone, fax, Internet or cash? Our customers don’t all use the same methods to buy. As they say, there are different strokes for different folks. It, therefore, just makes sense that if the method they prefer is available, they’ll be more likely to take advantage of it.
Simplicity makes life so much easier. Your customers are busy and tired. They don’t want to mess around. Most of the time, they just want to make the purchase and head home. Convenience stores testify to the fact that quick and easy often overrides a better price.
Following up with a customer who didn’t buy can be the determining factor between an “almost sale” and a satisfied, loyal customer. Simply contact them afterwards and let them know the product is still available or offer them further information they may find valuable.
One of my favorite catalog companies always closes out the sale with a special buy that is available only at the time of purchase. I’m not an impulsive shopper by any stretch of the imagination but it stops me in my tracks every time. I know it’s a one-time shot and I really consider whether I want or need it before I hang up the phone.
Exploding your current sales volume and profit margin may not be as difficult as you’ve been making it. Give these 4 tips a try and see what happens.